Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation, principles and practices of reporting – which is why it is important as PR professionals to keep aligned with it. Not only does AP style give us consistency in all our writing, it also lets us connect with media by speaking…
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as…
Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The old adage “practice makes perfect” rings…
For public relations practitioners, it doesn’t take long to figure out that the community of PR pros around us is actually quite small. One great thing about our PR community in Seattle is, if you work for it, you can really have your pick of work environment. Many companies call Seattle home and staff public…
If you work in technology, follow the technology industry or have ever considered yourself an early adopter, then chances are that come January you are closely watching what happens over four days in Las Vegas. For nearly 50 years now, CES has been the launch pad for consumer electronics products, from the VCR to the more…
We were recently in the Windy City, staffing our public safety software client, SunGard Public Sector, at the International Association of Chiefs of Police (IACP) Conference at McCormick Place West. SunGard, which sells records management system (RMS), computer-aided dispatch (CAD) and a variety of other software solutions to public safety agencies across the country, was…
A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and…
October marks National Cyber Security Month, when government agencies, security experts and the private sector talk about how people can be safer online. But if you work in the field or have cybersecurity or technology clients, you know that cybersecurity is a hot topic all year long. More than a year ago, my colleague Jack…
The Internet, despite its vast greatness, presents a challenge: it’s a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and you’re completely inundated with media. So how do you sort…
The federal government is in the midst of a fundamental shift in the way it does business—driven by technologies like cloud and big data, and by the need to secure agencies against cyber threats. Companies that want to win in this market need to do more than respond to RFPs – they have to be…
