When â if ever â is it appropriate to use a tragic event reported in the news to pitch your own (or your clientâs) message? At RH Strategic weâre pretty successful with the tactic of ânewsjackingâ: jumping on events like a government shutdown or a data breach to insert our clientsâ voice into the…
For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and…
Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple…
While home for the holidays, I got asked the inevitable questions by my parents: âSo, how is work going? And what exactly do you do?â As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. Theyâre aware of Twitter but donât really get it. I explained how Twitter lets…
Itâs the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh,…
PR is already a fast paced business, but crisis PR operates at lightning speed. When a companyâs reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players:…
The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the…
Recently, I had the good fortune of being handed one of the âholy grailsâ of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the…
We work with clients of all shapes and sizes â and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the âbreaking newsâ category and many more are not deemed ânewsworthyâ by journalists and editors. But, not all news needs to be…
