I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and âsolutions.â We see this…
PR professionals know the drill â you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you wonât get much coverage. Fast, but ineffective. So whatâs the best way to achieve the consistent, high-quality media placements that clients want most? That success…
Cast of Characters TRISH RIMO: A seasoned PR professional in Washington, DC JOSH DIVER: A cybersecurity beat reporter in Washington, DC Scene A telephone conversation in RH Strategicâs DC office Time The present. ACT I, Scene 1 SETTING: We are in the DC office of RH Strategic. It is an open office that is buzzing from…
What do football and PR have in common? With the culmination of Super Bowl 50 last week, football season has officially come to a close until August. Many of us here at RH Strategic are fans and regularly discuss the latest games and player news. While trying to overcome the disappointing loss of my Carolina…
A data strategy in PR may sound like a daunting task thatâs not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a companyâs brand without breaking the bank. Data, more than ever, is what journalists want for their stories; itâs what social media managers and…
My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where Iâve had the privilege of working with some amazing clients. Iâm not talking about just Anchorage, Iâm talking the…
PR and marketing are often thought of as two heads of the same beast â they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
Weâve spoken about the power of ânewsjackingâ: inserting our clientsâ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a companyâs profile and demonstrating expertise on a specific…
In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
When â if ever â is it appropriate to use a tragic event reported in the news to pitch your own (or your clientâs) message? At RH Strategic weâre pretty successful with the tactic of ânewsjackingâ: jumping on events like a government shutdown or a data breach to insert our clientsâ voice into the…
While home for the holidays, I got asked the inevitable questions by my parents: âSo, how is work going? And what exactly do you do?â As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. Theyâre aware of Twitter but donât really get it. I explained how Twitter lets…
